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Truffle and pineapple are the fastest growing face serum product ingredients in the US, per Spate.
June 9, 2024
By: Lianna Albrizio
Gourmand perfumes are all the hype this season, but beauty enthusiasts are just as keen on sweet facial serums to achieve their best summer glow.
According to beauty trend tracker Spate, pineapple and truffle are the fastest growing face serum ingredients in the US.
Truffle Serum
Truffle serum has 660 average monthly searches alongside face serum products and are experiencing a +9.9K% growth. Currently, the top searches are for Byroe Truffle Eye Serum, Skin & Co Truffle Serum reviews and Skin & Co Truffle Therapy Serum. Similar to caviar-based products, Spate surmises the current truffle fad stems from its association with opulence and luxury.
Pineapple Serum
Analysts say pineapples are another hot ingredient, with 1.7K average monthly searches and a +233.9% growth in searches compared to last year. Consumers are searching for different variations of pineapple serums (e.g., Pineapple C Bright Serum, Pineapple Glow Serum, Pineapple Peptide Nectar) to address specific skin care concerns. What – formulators may ask – makes this summer staple appealing to consumers? Interestingly, it’s not just the pineapple they’re after, but a summer cocktail of vitamin C and peptides that their skin will drink up!
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